PRINT AD
This collection of print campaigns (created in the university setting) explores the synergistic power between headlines and visuals, complementary elements that, through direct language and a creative approach, reveal the uniqueness of the product. Each campaign is designed with the goal of communicating USP effectively, overcoming didacticism and stimulating audience interest. The approach taken reflects a strategic vision of communication.
CLIENT
University
MY ROLE
Copy Writing, Art Direction
CONTRIBUTORS
Lorenzo Testa





