PRINT AD

This collection of print campaigns (created in the university setting) explores the synergistic power between headlines and visuals, complementary elements that, through direct language and a creative approach, reveal the uniqueness of the product. Each campaign is designed with the goal of communicating USP effectively, overcoming didacticism and stimulating audience interest. The approach taken reflects a strategic vision of communication.

CLIENT

University

MY ROLE

Copy Writing, Art Direction

CONTRIBUTORS

Lorenzo Testa